The most successful companies in the building and construction industry have always been amongst the most innovative.
With the advent of climate change, the race to develop more sustainable and cost effective construction methods and building structures is unrelenting.
In such a competitive sector, commercial and domestic builders are constantly seeking a competitive advantage over their competitors. While much of this innovation is directed toward patent and design protection, trade marks play an equally important role in commercialising such innovations by letting consumers know who is responsible for the production and quality of such goods and services.
Shelston IP works with some of the world’s largest construction companies and manufacturers of building products. As such, our firm has a wealth of knowledge and experience in assisting with the protection of building and construction brands and the crucial role these brands play when enforcing our client’s rights
Our dedicated team provides strategic advice on the adoption and protection of trade marks for the building and construction sectors, in Australia, New Zealand and Papua New Guinea. We are also highly experienced in enforcement strategies to protect the goodwill and reputation of those trade marks, including through trade mark oppositions, market and customs watches and enforcement actions.