Brand names are vitally important in the fashion and apparel industry and are constantly changing and diversifying with changing trends.
It is crucial that brand owners maintain and update their trade mark registration portfolio as new brands and new product lines are launched. In this industry, brand names are especially susceptible to “copycats” and counterfeiting.
Shelston IP works with a wide range of clients within the fashion industry, from the owners of the most well-known world leading luxury fashion brands to owners of emerging clothing and apparel brands.
Our dedicated team provides strategic advice on the adoption and protection of fashion brands and sub-brands in Australia and New Zealand. In addition, we work closely with clients to advise on protecting design elements and non-traditional marks, such as shapes and colour combinations, to ensure comprehensive protection for their fashion and apparel ranges.
We are also highly experienced in enforcement strategies to protect the goodwill and reputation of fashion and apparel brands, including through trade mark oppositions, market and customs watches and enforcement actions.