Food & Drink

Brand names are important in the food and beverage industry, particularly as consumers can show extreme brand loyalty to their trusted products.

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About

Brand names are important in the food and beverage industry, particularly as consumers can show strong brand loyalty for these types of products.

Keeping abreast of changing trends in this industry, it is important for brand owners to ensure their trade mark portfolios are kept up to date as new brands and products are launched. This is principally important in light of the significant number of lookalike food and beverage products available to consumers.

Shelston IP works with a wide range of clients within the food and beverage industry, in Australia, New Zealand and other foreign jurisdictions. Our Trade Marks team provides strategic advice in relation to the adoption and protection of food and beverage brands for our clients.

We are also highly experienced in enforcement strategies to protect the goodwill and reputation of food and drink brands, including through trade mark oppositions and enforcement actions. In addition, we can also assist with providing advice in relation to geographical indications.