Across Australia’s busy commercial landscape parties strive to differentiate themselves and their products and services by reference to trade marks, branding and reputation. Often the names and descriptions one party uses for its products or services are considered by a second party to be too similar to their own, or otherwise misleading to consumers.
Our expert IP litigators are experienced in advising clients on the nuances of Australia’s intersecting laws relating to registered trade marks, passing off and misleading and deceptive conduct and false representations under the Australian Consumer Law.
We regularly act for clients in disputes concerning similar trade or product names and in cases concerning more complex allegations of illegal misrepresentations.
Our litigators also work with our specialist trade mark lawyers and attorneys in relation to brand protection and enforcement strategies, including acting for many large international brand-holding companies as well as a variety of other clients with important trade mark assets.
Our litigators also assist our specialist trade mark lawyers and attorneys in conducting complex Trade Mark Office oppositions.