Trade Marks

The most effective way to manage and protect your brand equity for long term success.

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A strong brand is more than just the trade name or ® symbol applied to your product or service, it delivers considerable advantages.

It confers legal rights entitling the owner to exclusive use of the trade mark; grants a defence and reassurance; enables you to take action against, and provides remedies if, any third party engages in conduct that is likely to be damaging to your business; deters new entrants from entering or encroaching on your markets and customers; can be used for licensing and franchise arrangements to maximise revenues; can be used to obtain loans and funding; increases the value of your trade mark and is a highly valued asset that can be sold.

Shelston IP is entrusted with the ongoing management of over 17,000 trade marks for a vast array of local and multinational businesses trading right across the commercial spectrum.  We are chosen by the world’s most recognisable brands in entertainment, fashion and pharmaceuticals as their long-standing partner in Australia, New Zealand and beyond.

Our trade mark team has a wealth of experience and deep expertise in trade mark, domain name and business name availability and freedom-to-operate searches; preparation, lodgement and prosecution of trade mark applications; worldwide trade mark protection;  pursuing and defending trade mark opposition proceedings; pursuing and defending trade mark non-use proceedings; providing infringement and validity advice; pursuing and defending trade mark and domain name disputes and litigation; negotiation and drafting of co-existence arrangements; maintaining and reporting on policing watches; implementing and actioning customs seizures; advice and preparation of assignments and licensing agreements; commercialisation advice and assistance; management of trade mark and domain portfolios; trade mark, business name and domain name renewals and record keeping.

We ensure our clients’ trade marks add tangible value to their business both locally and internationally.

Shelston IP’s Trade Marks expertise and services

Search & Clearance

Customs & Watches

Filing & Prosecution

Assignments, Licensing & Commercialisation

Oppositions, Litigation & Other Disputes

Domain Names & Renewals

Shelston’s Trade Marks awards and recognition

Year after year, Shelston IP trade mark practitioners are recognised by leading industry analysts.

World Trade Mark Review 1000 2019:

‘A formidable patent and trademark attorney firm, Shelston IP is home to 12 trademark experts offering a “solid” trademark service that runs the gamut. As “one of the largest inbound practices in Australia”, the firm is famed for its representation of Disney and Johnson & Johnson. [And] “Highly experienced” trademark team leader Sean McManis dispenses “thorough and pragmatic advice.’”