For most companies, securing a domain name registration forms an integral part of establishing equity in their brand.
With the continued growth of online retailing, operating a dedicated website is critical for raising brand awareness, conducting promotional / marketing activities and converting search results into sales and goodwill.
Shelston IP have a detailed technical knowledge and legal understanding of domain name issues. Apart from securing domain name registrations, our firm offers a reliable and cost effective domain name renewal service including timely reminders.
Our dedicated team also provide strategic advice in relation to conflicts between trade marks and domain names. In this regard, use of a trade mark in a domain name may infringe a registered trade mark, breach the trade mark owner’s common law rights and Australia’s consumer protection laws. Shelston IP provide advice regarding the enforcement of trade mark rights against the owners of conflicting domain names.
Many domain name disputes are resolved through the Uniform Dispute Resolution Policy (UDRP) or the corresponding Australian Domain Name Dispute Resolution Policy (auDRP). Shelston IP provide strategic advice for resolving such disputes and lodging complaints under both UDRP and auDRP.